Winning
Teams
About References Podcast Services Guide DE Book a call
About References Podcast Services Guide Deutsche Version → Book a call

I help you build a successful team.

We clarify your leadership questions, build the structure and fill the key roles.We clarify your leadership questions, build the structure and fill the key roles.

Scroll

Companies I've worked with

Kontist Otovo BlaBlaBus KW Commerce Lucid Labs Capri Consult
500+hires supported
0→200employees built alongside
30+companies supported
About me
Florian, coach and sparring partner
Florian KrumbCertified Team CoachLinkedIn profile ↗

Three perspectives on how successful teams are built.

I'm Florian — for more than 10 years I have helped build teams and organizations: as a founder, in leadership roles and as a consultant. These three perspectives taught me what it takes to build a successful team.

Founder perspective

Built my own embedded recruiting agency for VC-backed startups, and supported company builders and founders from early company building through to scaling.

People perspective

In leadership roles such as Head of People and Head of Recruiting, I helped build organizations from the inside.

Outside view

As a consultant I have supported companies across many different stages. I know the patterns that repeat — and I know what actually works.

I don't stop at thinking — I go into execution with you and build the team that moves you forward.

“I have seen what works — and experienced what goes wrong. So you don't have to find out either one yourself.”

Personal

I care about more than team building: how do you lead a productive and at the same time happy, healthy life? From time to time I talk about this on my second podcast In Good Company — with entrepreneurs and shapers of our time. (In German.)

Winning Teams Podcast Conversations with founders and experts — how successful teams are built. Listen in →
The starting point

Your company is at a turning point. What got you here won't automatically carry you into the next phase. More effort alone is no longer the answer.

For most, it keeps coming back to two things:

Everything rests on your shoulders.Too many decisions and too much responsibility depend on you alone — the company doesn't run without you.
The fear of making the wrong call.The issues get more complex and more consequential — and the sparring partner to think them through clearly is missing.

Both share the same root: the team. Who carries the load, which roles are missing, whom you can trust with decisions — that's what decides whether the next phase succeeds.

References

What founders and CEOs say.

Jean-Paul Franz
Jean-Paul Franz
Capri Consult
🧭 Growth · Structure & Execution

A growing company — structure, roles and leadership had to catch up. Here I work hands-on in the implementation.

“Florian thinks along, challenges you and stays on it until it is implemented. Exactly the mix of sparring and hands-on support that truly moved us forward.”
Marek Janetzke
Marek Janetzke
Lucid Labs
🚀 Bootstrapped · building it right from day one

Serial entrepreneur with an exit — building Lucid Labs bootstrapped.

“Florian is a strong sparring partner for all questions around leadership and team setup. At the same time, he set up our recruiting process properly. That gives me the confidence to build the company right from the start.”
Christopher Plantener
Christopher Plantener
Founder & CEO, Kontist
🚀 VC-backed · Scaling 30→230
“Florian supported us through our entire journey — from early people decisions to the organizational complexity that comes with change. He helped us grow Kontist from 30 to 230 employees without losing our team and culture.”
Constantin Steininger
Constantin Steininger
Founder, Pekuna
🏛️ Key roles · Next step
“Florian helped me truly understand the profile my company needs for its next stage of development. That clarity changed how I look at the entire people and leadership challenge ahead of me.”
Lukasz Lazewski
Lukasz Lazewski
Founder, LLInformatics
🏛️ Strategic sparring · Clarity
“Florian was a strong sparring partner on questions around roles, structure and unspoken expectations. He reads dynamics quickly — and brings clarity to the team.”
The podcast

Winning Teams — the podcast on team building and leadership.

Honest conversations with founders and experts about how successful teams are really built — and what goes wrong along the way. Episodes are in German.

Watch on YouTube ↗
What we work on — and how

Three levers. Three formats. One goal.

Whether your team carries your growth comes down to three levers. That's what we work on together — in the format that fits your situation. The goal: a team that carries you through the next phase.

01

Strategic clarity

Where you're really headed — decisions, trade-offs, priorities.

02

Organizational design

Responsibilities, decision structures, leadership setup — systems that create leverage.

03

The right team

Define the key roles, win the right people and fill them well.

We work on these in three formats

Executive Coaching

Ongoing · 1:1

Honest sparring on strategy, leadership and your most important decisions.

Team Coaching & Organizational Design

Teams · Leadership groups

Align roles, responsibility and the leadership team around a shared goal.

Recruiting & Team Building

Project-based

From defining the roles and designing the recruiting process through to successful hires.

In the end, it no longer all rests on you. You have a team that carries the load with you — and a company that runs without your constant intervention.

Who this is for

For entrepreneurs with teams of up to 100 people — typically in one of these situations:

🧭

Your company is growing — but structure, roles and leadership are still built for the old size.

🏛️

Your company is running — but too much depends on you, and you want to make it less dependent on you.

🚀

You're scaling fast — bootstrapped or VC-backed — and want to build team and structure right from the start.

FAQ

Frequently asked questions.

{{ f.a }}

Free Reflection Guide

Before we talk: reflect on your team setup.

A guided workbook for founders — it shows you whether your team really carries your growth. (In German.)

  • What your team really carries today
  • Where it's holding you back today
  • What you concretely need to change for the next growth phase
Download for free → 11 pages · PDF · Free · In German
The next step

The first step is a conversation.

When more effort alone is no longer the answer — let's talk about the team that takes your company into its next phase.

Book a call →
Write an email LinkedIn ↗ Intro call · 30 minutes